︎






The Motion
Machine




Manifesto for EQT, short for Equipment by adidas Originals. To launch EQT we focused on a decade that celebrated the essentials of structure, and not the fluff around it.
For a franchise created in 1991 with an uncompromising focus on pure sport functionality, it made fundamental sense to create an immersive homage to the arcade and analogue generation - the 90s.

Everything that is essential, nothing that is not.  





Client:
Animal Design Company
Year:
2018



                                                                                          









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